A. Keep doing the same thing and hope for a better result
B. Change, do something different, compare the result with your current effort and go with the better result.
B is the correct answer of course. BUT it takes a flexible, creative mind to do it.
It also take courage. Courage to do what may seem strange or unfamiliar. Courage to go against the grain of the past to create a solution for just right now.
Since right now is all we can truly count on and impact, creative thinking in any given moment is an enlightening thing.
Now go out and do some today!