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The True Path to More Sales

Working with Zelocity on their new Golf Improvement Monitor has given me a chance to really reflect on what works and doesn't work in marketing and sales.

What do you think is the single most important thing to offer if you hope to make consistent sales to clients you enjoy.

A great product - nope

Outstanding service - nope

Being unique among the other choices a client has - important but not quite it.

Give up? The MOST IMPORTANT thing to offer if you hope to make consistent sales to clients you enjoy is:

V A L U E

You need to offer a value that your prospect cares about if you hope to turn them into clients.

The old "What's in it for me" adage applies here. Think about it. What is the greatest value you offer your clients. Do they REALLY care about that value?

If you're not sure, simply ask them