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October 2005
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Don’t Set Goals, Make Decisions Instead

Timemgricon_1 Time to Read: 90 Seconds

Most of us are so used to not accomplishing our goals, that they have become more like dreams instead of reality.

We DO however, make decisions and accomplish them consistently.

Starting today, STOP setting goals.

Make decisions to accomplish the things that are most important to you in your business and personal life.

It all starts with awareness.

How are you “spending” your time now?

What would you rather do instead?

Make the decision to accomplish your greatest dreams, one small step at a time.

Before you know it, the dreams that you used to call goals will quickly become accomplishments

Don’t Listen to Your Critics. Remember Hines Ward

Hinesward I don’t watch Monday Night Football very often. In fact, this past Monday was the first time all year.

There was a great story about a player with uncommon determination. His name is Hines Ward. He is a Wide Receiver for the Pittsburg Steelers.

If you don’t know, the Steelers are considered one of the “great” teams in the history of professional football

Hines was a third round draft pick. That means he was considered an OK player but not superstar quality.

Hines was told he would NEVER be a starter in the NFL.

Hines didn’t care what people had to say about his talent. He believed in it with a passion. After eight years in the league, he went out last Monday night and broke the all time Pittsburg Steelers record for most receptions in a career (538).

Hines beat Hall of Fame Players like John Stallworth and Lynn Swan. They are icons in the game of football. Now Hines is an icon too.

No matter what anyone tells you, remember the determination of Hines Ward. Believe in your talent and you may just create a miracle too; no matter what anyone tells you.

Focus and Refine Your Business

To focus and refine your business start by understanding your business model.

A very simple, yet highly effective plan template is offered by Genius Thinker, Seth Godin, in his e- book “The Boot Strappers Bible,” available on Amazon.

After you have a clear picture of your business model, create a marketing plan that is easy to follow.

The easiest way to create a marketing plan is to answer the following questions:

  1. What is the greatest value you provide to buyers? This is your prime benefit.
  2. Who do you most enjoy providing this value to? This is your ideal target market.
  3. How are you different than your competitors? This is your niche.
  4. What are your personal core values in business? This is your identity.

Now all you have to do is create a statement that incorporates the four points above into a paragraph and you have your basic marketing story.

Next consider details like budget and effort

1. What are you are willing to do on a consistent basis to build your business? These are the tactic and tools you can use.

2. What percentage of gross sales can you realistically set aside each month for marketing related activities? This is your monthly marketing budget.

3. What do you want to have happen when someone hears your story? This is the purpose of marketing.

Now you know your willingness to act, budget and purpose of marketing. Combine that with your story and you have a complete marketing plan.

Follow it consistently and your sales will never sag again.