In his home in California, my stepson, Shane, has a dog named Justice and Justice loves to bark. In fact, barking was one thing Justice does well and often.
Shane’s dad was at the breaking point and decided to have Justices’ barker removed surgically. This of course upset Shane very much.
So, being the bright kid that he is, Shane asked his dad, “How much does the surgery cost?” His dad told him and Shane started looking at the options.
He checked out dog trainers in the area. He found one that was reasonably priced and went back to his dad with his “presentation.”
"Dad, if surgery costs $350 and dog training only costs $200, it makes sense to have Justice trained instead. You’ll save money AND Justice will be a better dog."
His dad had to agree and Justice is now trained and happy, with his barker intact.
Consider what you sell the same way. What is the ROI and benefit of your solution? Think of your business model with the same passion and determination that Shane brought to helping Justice. You’ll enjoy the results, guaranteed.