What Social Media Channels Waste Time

Social-media-icons-thumb Around 2003 social media starting kicking up. Back then I became aware do a group called Ecademy. Then there was Ryze and an upstart called LinkedIn.

I started playing because I enjoyed it. It was fun to interact with people all over the world. 

As we now know, LinkedIn won social media prominence because they offered something people wanted. And they offered it in a way that small business owners responded to.

Fast forward to 2011- 2012. 

If you're like me, I'll bet you get invitations from people you know (primarily in your loose network) that want you to join them on any number of social media channels. 

It's amazing to me how many emerging channels continue to open.

If you try to keep up, none of them can really work. Your efforts are too diffused. 

To make sure you're not wasting time on social media, find the channels that work for you and use them daily. 

I like to stay with the "Biggies", e.g. LinkedIn, Facebook, Twitter, Google+ and YouTube.

Why?

Because that's where the crowd is. 

For my 60 minutes per day of social media activity, those channels provide me with the best opportunity to educate, engage, give value, stay informed and meet like-minded people.

The secret is to focus.

Don't spend time investigating every new social media channel that comes up.

Stay where the crowds are. Then engage, share and give consistently.

You'll find better results for your efforts and will not waste time on channels that are here today and not very popular tomorrow. 


Simple Marketing Consistency

TimeMgrIcon When it comes to marketing, consistency is the key. The problem is, who has time?

If you understand that marketing is the step that attracts leads into your sales pipeline, it suddenly becomes much more important. Make marketing a priority.

Here are simple ways to remain consistent with your marketing efforts.

Schedule 30-minutes for marketing activities every day. Use that time accomplish one marketing step.

Automate your marketing efforts. Even direct mail and consistent client contact can be automated.

Segment your list of prospects and clients into niches and communicate to each group separately.

Blog to share your ideas, information and knowledge. Then tell your audience (clients and interested prospects) that you have information up, using a tool like AWeber.

Call two clients every work day. Ask how they are doing. Find out the impact your work had on them. Ensure they are happy. Find out who else you should be talking to that they know.

Simple and easy things to do that can be done in 30-minutes or less. Do it and watch your anxiety decrease while sales increase.

Of course, if just don't have the time or expertise to accomplish this, hire someone to do it for you.