My friend and highly regarded sales call reluctance coach, Connie Kadansky, points out, "It is too funny that there are sales trainers out there saying "Never Cold Call." Salespeople who buy into "Never Cold Call" are naive because guess what? Their competition is Cold Calling!"
The reason that I've found sales people fear cold calling is they don't see it for what it is.
Cold calling is primarily a marketing activity that sales professionals are responsible for in the majority of companies they work for.
It's step 1 of a well developed sales process plan that I call "Attraction."
Sales people are calling to attract a qualified lead into the sales pipeline.
And attraction is a marketing activity.
You may be thinking, "What!? Marketing, what does that mean, how does that work and what's the process to use?"
On Friday, June 29th at 4 pm Pacific time I'm going to sit down with Connie and talk about a process any sales pro can use on her Blog Talk Radio show.
The segment is called, "Cold Calling Works When You Have a Process!"
Join Connie and I to learn cold callings true role in the sales process and a gain a systematic approach for cold calling that makes it much easier and more rewarding.
Here are the details:
Time: 4 pm Pacific | 5 pm Mountain | 6 pm Central | 7 pm Eastern
Date: Friday, June 29th
Where: From the comfort and privacy of your home or office at Sales Call Reluctance Coach on Blog Talk Radio
Link to use to access the show: http://bit.ly/coldcallmarketing
Be sure to spread the word to every sales professional, entrepreneur and small business owner you know who needs to increase their sales and revenues.