Election 2012: The Best Marketing Platform Wins

Mitt-Romney-with-Barack-Obama14-forbesIn my humble personal option, President Barack Obama is the best political marketer in history. His marketing platform incorporates all the elements of marketing sensationally and his brand message resonates in the hearts (not the minds) of many.

As a result, my prediction for the election of 2012 is President Barack Obama will win a second term in office.

Here is my personal marketing scorecard

Personal Brand Winner Barack Obama

Marketing Story (brand narrative): Winner Barack Obama

Personal Appeal Winner Barack Obama (though some may argue with me)

Use of online marketing tactics (including social media): Winner Barack Obama

In Election 2012, the Best Marketing Platform Wins.

Not that Governor Mitt Romney is a slouch. In fact he is even a more aggressive email marketer than the president.

But his personal brand is seen as “corporate” when compared to President Barack Obama.

The emotional connection the president gained with his constituents, through marketing, is clearly a winner. 

The president hits our emotional buttons. Mitt Romney speaks to our mind.

Heart wins every time

Let the voting continue throughout the United States.

Let the mass consciousness of the American people be heard worldwide.

Then give deep, heart-felt thanks.

Be grateful that you live in a country where the mass consciousness of the people can select the path for our nation going forward.

I am always so proud to be an American.

I am also very grateful to the marketing lessons I’ve learned in this election.

I am so appreciative to ALL those who voted, who are open take part in this process; no matter which marketing platform you chose. 

Photograph courtesy Forbes


Cold Call Marketing Process

Red TelephoneI had a great time last Friday, talking to Connie Kadansky, Sales Call Reluctance Coach, about a marketing process that makes cold calling work. 

You can listen to our interview here.

While cold calling is done by sales people, the function is more marketing than sales related.

Learn why and how you can develop a process that works so you can add predictable and trackable leads into your sales pipeline consistently, whenever you need them.

Download or listen to the call.

Then leave a comment and let me know if this resource helped you.


Cold Calling is Marketing and it Works if you Have a Process!

image from www.exceptionalsales.comMy friend and highly regarded sales call reluctance coach, Connie Kadansky, points out, "It is too funny that there are sales trainers out there saying "Never Cold Call."  Salespeople who buy into "Never Cold Call" are naive because guess what? Their competition is Cold Calling!"

So true.

The reason that I've found sales people fear cold calling is they don't see it for what it is.

Cold calling is primarily a marketing activity that sales professionals are responsible for in the majority of companies they work for. 

It's step 1 of a well developed sales process plan that I call "Attraction." 

Sales people are calling to attract a qualified lead into the sales pipeline.

And attraction is a marketing activity.

You may be thinking, "What!? Marketing, what does that mean, how does that work and what's the process to use?"

On Friday, June 29th at 4 pm Pacific time I'm going to sit down with Connie and talk about a process any sales pro can use on her Blog Talk Radio show.

The segment is called, "Cold Calling Works When You Have a Process!"

Join Connie and I to learn cold callings true role in the sales process and a gain a systematic approach for cold calling that makes it much easier and more rewarding. 

Here are the details:

Time: 4 pm Pacific | 5 pm Mountain | 6 pm Central | 7 pm Eastern

Date: Friday, June 29th

Where: From the comfort and privacy of your home or office at Sales Call Reluctance Coach on Blog Talk Radio

Link to use to access the show: http://bit.ly/coldcallmarketing

Be sure to spread the word to every sales professional, entrepreneur and small business owner you know who needs to increase their sales and revenues.