Keywords and Business Development Strategy

Keyword DifferencesI'm working on a sales process, marketing, CRM and online marketing test project right now. Today, I'm playing with keyword variations. 

In doing that, I'm consistently finding something very interesting. Small keyword variations often have HUGE competitive differences.

For example:

Note the differences in the keywords "business development strategy" vs. "business development strategies." You can click the graphic above for a screenshot of that search.

Business development strategy has "low" competition and 2,000 more searches per month in the USA than the keyword business development strategies, which is listed as "medium" competition and almost half as many searches.

So if I'm putting together a sales process and am working on the attraction (called marketing) piece for a business, which keyword would I use in an article ... oh say ... on business development strategy?

That's a quiz to see if you're paying attention.

Which keyword phrase would be best to use? 

Click on comment and leave your ideas. 

Learn about the sales process test project and see how it can help you grow your service based business by 10% to 40% or more this year. 


Wing and a Prayer Sales Process

Wing and a prayer- bixentroWhen it comes to your sales process, marketing and business development do you tend to "wing it"?

The good  new is that  if you do, it means you probably tend to be more creative. 

I'm with you. But here's something I've learned many years ago about "winging" your sales process.

It costs significant  revenue because your results are unpredictable. If you're looking to grow revenues or ramp up a new business, a plan, testing and excution (creatively done, of course) are needed.

To be more creative AND profitable with your sales and marketing:

  • Find a strategy that resonates with you.
  • Create a sales process plan that's based on tested results. 
  • Follow the plan daily.
  • If you modify the plan, retest to see if the results improve.
  • Implement improvement, discard things that don't work as well. 
  • Continue for as long as you own your business. 

Yes, running your own business is hard work. It takes diligence, patience, perseverance and tenacity.

Success comes to those who break out of their comfort zone consistently, embrace new ideas, manage change and implement proven systems daily.

But if it were easy, everyone would be able to do it, right?

Image Courtesy: Bixentro