Redefining Business: Branding

Branding   Wikipedia  the free encyclopedia-crpd
According to Wikipedia, Branding is defined as a name, logo, slogan, and/or design scheme associated with a product or service.

WHOA! Think about this for a minute. Who the hell cares about any of that?

Am I right?

I know that I certainly don’t.

There are millions of brands out there. When it comes to name, logo, slogan, etc., the big question I hear many ask is, “So what?”

But it wasn’t always this way. 

Way back in 2008 I talked about how logos were dead. The new path for branding then was through MEME's, which means a unit of identification. 

Today, as I redefine basic business terms for awakening and conscious people even MEME’s have now become out dated.

Why?! What happened? 

Two things happened at the same time actually: 

1. The onslaught and proliferation of brands, as in EVERYWHERE.

2. Social media and the requirement to be transparent and authentic.

Personal and deep connection is the goal of any brand (large or small) in today’s social sharing world.  

Think about this. 

For the average person who consumes media both online and offline, we all see about 3,000 brand messages per day on average. 

That is: 

  • 21,000 brand messages per week
  • 84,000 per month
  • 1,008,000 per year  

A MILLION + per year; that’s a LOT of brand messages to take in. 

This over exposure has made us numb to old energy definitions and practices of branding.

We are people who want to interact with other people.  

We all have platforms that make us brand ambassadors for anyone we want to embrace.

As a result, today, our business vision needs to have a “brand” that is a truly an authentic and accurate reflection of us, personally. 

The new definition of branding (for conscious business people) is: 

“Sharing the authentic expression of your greatest gifts and personal “caring” attitude with those you're most likely to serve well.” 

This is a new, more accurate definition for a new time, new energy and new business experience.

Brilliant business mind and notible thought leader, Tom Peters, in a recent Fast Company article said, “The second important thing to remember about your personal visibility campaign is: it all matters.

“When you're promoting brand You, everything you do -- and everything you choose not to do -- communicates the value and character of the brand.

“Everything from the way you handle phone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you're sending about your brand.” 

What did one of the most recognized minds in business just tell us? 

YOU are the brand. Everything you do or choose not to do communicate authentic attributes of your brand/YOU.

Branding is presence; your presence in the marketplace.

The energy (Magic/Mojo) you bring to the conversation sets the stage.

Your Mojo makes your brand message authentic (or not).

Branding is the picture of YOU that comes to mind when someone you may serve thinks of you and your business.

It's not about logos, words or images any more.

It's about your authentic presence in the world.  

To build a conscious business brand, focus on: 

  • You
  • Your talent
  • Your experience
  • Your hard-won knowledge

All of these things comprise the story of YOU and your personal vision of your life in business.

Once you have that story you can create a picture, a memorable image I can easily share, that reminds me about my experience with you and your energy.

That’s what branding is all about as we move into the new, more enlightened business energy called NOW.