Redefining Business: Marketing
A Moving Memorial for Jay Conrad Levinson

The Transition of a Legend, Jay Conrad Levinson

Jay Conrad Levinson
Last night, the world of small business marketing and creative thinking lost a legend. The great Jay Conrad Levinson, the Father of Guerrilla Marketing, left us at 80 years old.

His daughter, Amy Levinson, shared on Facebook today:

A beautiful man, father, free spirit made his exit gracefully and peacefully to the next adventure. He inspired me and most likely you as well. He knew that in order to know you he had to be in the moment, the here and now and that's what he did with every person who came into his life. Please leave your memories or how he inspired you here!

Amy Levinson, his loving daughter.

I was inspired to reply:

Amy, my deepest condolences on your Dad's transition. Millions of us in micro-business loved him so much for his wit, ideas, inspiration and creative way. 

What an amazing, creative spirit. He was an inspiration to me personally and to my business life for well over 25 years. His words, message and creative ideas inspired me to be more than I would ever have been without them. 

While I never had the privilege to share time with him in person, his creative thinking and magnificent energy changed the way I think about and view business and life. 

Wishing Jay Conrad Levinson a Loving, peaceful and joyful transition after a wonderful life well-lived. He remains an inspiration to me and to us all. I feel privileged to have shared in his creative energy. Always a Guerrilla...

Jay was true inspiration to me personally.

I first learned of his work in the late 1980's after someone told me I would never be any good at sales and marketing.

Jay helped me to prove them wrong through his many breakthrough books.

It was Guerrilla Marketing ideas that helped me succeed in big ways throughout the 1990's.

When I started Creative Thinking for Exceptional Businesses in 2001, the 7 sentence Guerrilla Marketing Plan gave me clarity, hope and direction.

Of all the books written by Jay Conrad Levinson the one that always stands out to me is Way Way of the Guerrilla of  the Guerrilla. It is a guide for 21st Century business. 

It inspired us all to live in a mindset of balance, caring and to share our gifts broadly.

It challenged us to reach beyond what we thought possible and to live an inspired life, using our talents and passions to make the difference in the world we are truly here to make.

As I look back on your life, Jay, I can see what I want to do with the rest of mine.

Even in your departure, you inspire me to be greater than I would be without  your wisdom behind me.

For that, I thank you deeply, with all of my heart.