I noticed a poll today on MSN News, in response to Rhode Island Governor Lincoln Chafee's decision to call their state Christmas Tree a "Holiday Tree" instead.
Now, look at the power of passionate people in the graphic below.
99,000+ people voted.
But they wanted to add a voice to this news-driven conversation.
There's a good lesson in content marketing here.
Give people a conversation that they are passionate about and make it easy for them to respond and they will.
Everyone wants to be heard in some way. Most just don't know how to amplify that voice.