I started playing because I enjoyed it. It was fun to interact with people all over the world.
As we now know, LinkedIn won social media prominence because they offered something people wanted. And they offered it in a way that small business owners responded to.
Fast forward to 2011- 2012.
If you're like me, I'll bet you get invitations from people you know (primarily in your loose network) that want you to join them on any number of social media channels.
It's amazing to me how many emerging channels continue to open.
If you try to keep up, none of them can really work. Your efforts are too diffused.
To make sure you're not wasting time on social media, find the channels that work for you and use them daily.
Because that's where the crowd is.
For my 60 minutes per day of social media activity, those channels provide me with the best opportunity to educate, engage, give value, stay informed and meet like-minded people.
The secret is to focus.
Don't spend time investigating every new social media channel that comes up.
Stay where the crowds are. Then engage, share and give consistently.
You'll find better results for your efforts and will not waste time on channels that are here today and not very popular tomorrow.