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January 2011

Your Greatest New Year Resolution

  New-Year-2011WEB
The New Year is upon us in just a few hours, with celebrations happening worldwide.

So the question for many becomes, "What is the greatest New Year resolution I can make?"

I'll tell you, from personal experince in 2010, the answer is more of a discovery than a resolution.

That discovery is made by answering the question, "What is my purpose and passion?"

If the answer to that question drives your actions in 2011 and beyond you'll live a year of fulfillment. If not, then the New Year may be very similar to the year that just endeRevolution-Badged.

For me, my greatest passion and purpose in life is to change the face of work in America. So I started the revolution by opening the "Tribe That Ended Unemployment" on Facebook.

My mission is to empower and guide people who are seeking small business growth and career and life change.

I'll assist them to develop a small business that is based on a value they've created that is designed to enhance the lives of others.

For existing small businesses it will create "Power Brands."

For those who have not mustered the courage to create a small business it will inspire them to create one now.

I know that when people who are struggling or just want more out of their life in small business embrace and act on those ideas on a large scale, the face of work will change.

I'm creating values to assist all of those people as we speak. So stay tuned.

Now it's your turn to play.

What is your greatest passion in 2011 and beyond?

What is the value you've created to enhance the lives of others with your brilliance and creativity?

The comment line is open.

Have a safe, prosperous and very Happy New Year!  


Being Happy Requires a Commitment

Why is Business So Darn Hard Cover It's true. Being happy requires a commitment.

A commitment to your ideas, your small business, your entrepreneurial mindset and to yourself.
 
By being in a business of your own, you’re paving the way for future generations to follow.

On the days that are tough, it’s important to realize why you’re doing a business in the first place.

The reason is, it’s actually …
 
 … how human beings play. It’s been said that human beings stop playing at the time they leave childhood.

The fact is, that statement is simply not true.

Human beings continue to play for their entire life. The difference is the complexity and rules of the games change.

Here’s exactly how human beings play once they enter their adult years.

According to author Mark Hamilton, in his breakthrough Society of Secrets book series, the purpose of life is to be happy.

As adults, we are most happy when we are creating values that benefit other people.

We most readily create this value when we develop a business that delivers our passions and talents to benefit other people.

When our talents and passions are a value that other people want to trade their money for, we have a business that works.

Bringing about this creation, the business that delivers value that benefits other people, is how we play as adult human beings.

Delivering our creation is the game that we human beings all love playing.Bill-Gluth

This is an excerpt from my book Why is Running a Small Business So Darn Hard.

Download your free book now at http://bit.ly/gdN96x  and be sure to share it with the people you care about most.


What is the Right Price to Charge?

IStock_000003927064XSmall In my coaching/mentoring/business advisory work I often get asked, “How much should I charge for my service/product?”

That fact is, for most industry niches there are no real standards.

Sure, you can look at the competition to see what they charge. Or you might be deluded into thinking that there is a “maximum” the industry will accept.

But the fact is you’re not selling the product or service you deliver. No one cares about that. You are selling (and pricing) the value people receive from engaging with you.

With that in mind, the better question becomes, “What is the proven return on investment your service or product delivers?"

In other words, when people engage you, what do they typically receive in use value?

After answering that question, the next most important question to ask yourself in establishing a price is “How much do you need to earn per sale to make you feel like you are being well compensated?”

This number will make you feel great about giving 110% of your best effort. And if you say, “I give 110% no matter how much I get paid,” please realize that is simply not true.

As human beings we have to feel valued to give our best effort. If we don’t, we tend to get distracted due to our dissatisfaction. And a distracted vendor is not giving 110% effort.

Based on this formula, what is the price YOU should charge?

Consider use value (historic return on investment)

Then personal value (what level of fee makes you feel well compensated for the service you deliver)

The answer to these two questions will give you the price you should charge.