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July 2010
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September 2010

Why Build a Tribe?

TribeWEB A new marketing term hits us about a year ago and that was the concept of a “Tribe.”

A Tribe starts with a leader who is passionate about spreading a message for a specific reason. Then Tribal members join and enjoy following, using, backing and promoting that idea.

Today, many people have replaced the task of connecting locally through networking with building a nationwide or even global Tribe.

How do you do it?

The best way is to learn from examples. In marketing this is called “modeling” and is a proven way to reach significant results quicker.

A great recent example of successful Tribe building is being done right now by Mark Joyner. Mark is starting a revolution to end financial struggle with his new Simpleology 202 course.

He’s passionate about financial success. He knows that financial literacy will resolve some of the current financial challenges the world is facing.

In fact, Mark says that if the masses had known the information he’s sharing in Simpleology 202, the last recession may not have happened.

He could sell thousands of units of this course for $200 without any problem.

Instead, Mark is giving it away (that’s right, for free) to build a revolution of passionate Tribe members who want his assistance in exchange for letting others know about a remarkable idea.

Get the course for free right now and benefit at http://bit.ly/aztsKJ

What is the example here that we can model?

Mark found something he was truly passionate about.

He created a product around that passion so others can benefit.

Then he gave away pre-release copies to gain testimonials from various categories of people in his market niche.

He asked his list to help him establish the price through email contact that lead to a blog post where almost 1,000 comments were left on the question “What should I charge for this?” This built awareness and desire for the product at the same time.

Then he listened to the wisdom of a few people who said, “Don’t charge anything. Start a revolution instead.”

So he did.

You and I benefit by learning Mark’s ideas for free.

Mark benefits by adding value to the lives of many and building awareness for the full range of excellent Simpleology courses he offers.

Win-Win. A Tribe is building and a revolution is starting. Join the Tribe and learn some revolutionary principles that may have prevented the last recession today.

And also take advantage of Simpleology 101, The Simple Science of Getting What You Want. You’ll learn to control your day, get more done and produce greater results. This course is free, too.

Simpleology 202 is at http://bit.ly/aztsKJ

Simpleolgoy 101 is at http://bit.ly/98dJ93

Benefit from them both, with my compliments.

Now, what's your Tribal mission?

The comment line is open.


Tell Me What to Do to Be Great

image from www.amazon.com
Over the weekend I read Seth Godin’s new book called Linchpin. What a great book. It is an inspiring, motivating and instructional book that is sure to have a prominent place on every creative entrepreneur’s bookshelf.

One thing that really struck me was when Seth pointed out that too often we’re looking for the map that shows us how to be great.

Unfortunately, a map does not exist.

Greatness requires you to step up and use your strengths (which I call your talent, knowledge and passion) to create outcomes that lead to greatness.

If you’re looking for someone to show you how to be great and make a difference in the lives of others and the world at large you’ll always remain average at best, I’m afraid.

You can, however, learn from examples of what great people did in various situations.

You can see the greatness in others then reflect on your own ideas to expand your “greatness” thought process.

One of the best examples of “greatness thinking” was a story Seth shared on page 180 of Linchpin.

The story is about the time a young Richard Branson, founder of Virgin Airlines (and many other very successful “Virgin” ventures), found himself stranded at an airport in the Caribbean due to a cancelled flight.

While others were complaining and relaying stories of the worst case scenario to over taxed ticketing agents, Richard Branson blazed a different trail.

He walked across the airport to a charter desk and asked how much it would cost to charter a flight.

Then he borrowed a portable blackboard and wrote, “Seats to Virgin Islands, $39.”

He sold enough seats to fellow passengers to completely cover his costs to get home on time. At the same time he planted seeds in his mind for an airline he’d start decades later.

What a great story of creative brilliance.

Anyone could have thought of it really but only one person did. He used his talents and  knowledge along with his passion for getting home to create an outcome he wanted.

He stepped above the complainers to solve the problem.

He showed his greatness through innovation.

And that’s your mission for the next week.

What can you do today, tomorrow and everyday thereafter to create a different solution for your life, business, hobby or any other facet of your life?

Pick up a copy of Linchpin. Read it. Take notes. Then think about what you can do to become greater than you are today.

All it takes is using your greatest strengths, your talents, knowledge and passion, to their fullest. Remember, we’re all always just one great idea away for showing our true genius.


How to Read to Grow

How-to-Read-NotecardWEB If you’re like many entrepreneurs and small business owners you probably like to read to learn new things that can help you grow, both personally and professionally.

I’m a definite explorer of the realm of ideas.

But ideas that are never utilized are nothing more than intellectual stimulation.

If you’re reading to learn something new you have to practice your new found knowledge to benefit from it.

Over many years of doing this, I’ve found a simple, sure fire way to benefit from the act of reading a book.

To benefit from today's idea you will need a:

  • Highlighter
  • Journal or yellow pad to take notes on
  • And of course a book

Before you start, have an idea of what you want to gain from the book. Then page through the book quickly to get a feel for the ideas in the chapters, subheads and call outs.

Jot down any notes that occur to you while doing this.

Now start reading. Highlight key passages you want to remember or that strike you as particularly helpful as you read.

When inspiration strikes (and it will) stop reading and jot down ideas that occur to you. Don’t try to remember them. Ideas are fleeting and you’ll lose them as quickly as they came.

When you get tired of reading, honor that. Stop. Take a break and then resume reading at another time. If you try to pound through a book quickly the goal becomes finishing the book and not gaining useful information from it.

Once you’re done reading create action steps you will use immediately to benefit and grow.

I like to jot those action steps down on a 3X5 card (see the photo above).

Remember to review the chapters in the book that elaborate on specific points as you’re developing action steps.

If you really want to benefit, reread the book and elaborate on your notes and action steps as you’re doing that.

That’s all there is to it.

Reading to grow and expand your information base is a great way to achieve more from both your life and business.

In fact, this little idea was developed while reading Linchpin by Seth Godin.

You just never know where inspiration will come from. That’s why it’s so important to take in new ideas regularly.