Let’s face it, in any given day you have to deliver services, respond to client requests, sell, market, attend meetings, take care of the ‘fires’ that pop up every day and the list goes on and on.
Is the answer to just accept it and continue juggling and struggling as you always have or do you consider new ideas to make changes?
Personally, I’d recommend the change route. Here’s why.
At the start of everyday you make a conscious choice. That choice is keep doing what you’ve been doing and get similar results or do something different and expand your expression of business and even of life.
Most people struggle with juggling for one simple reason; they lack the ability to prioritize effectively.
What’s most important?
Well, for most businesses marketing (outreach to attract interest) and sales (converting attraction into money) is most important because without sales there is no revenue and without revenue there is no business.
Yet sales and marketing is often the lowest priority in most business owner’s day.
Next most important activity is client-care. Why? Because happy clients buy again and refer people they know to your offer. Take good care of clients and they will take better care of you.
Yet client-care is often neglected and but on a back burner for the “when I have time to get to it” priority stage.
After that, delivering your service to exceed client expectations and meet budgets and deadlines while delivering exceptional value is the next priority.
Yet, sometimes you may shortcut this phase because you are too busy with other priorities.
When prioritizing your day ask yourself this question:
What’s more important than generating revenue to keep your business running strong, maintaining past client contact to keep your business in front-of-mind to people who can buy again and refer (often called the ‘low hanging fruit’) and delivering exceptional service the exceeds client expectations?
Well, I actually can’t think of anything more important.
So set up today’s priority list this way.
1. Create marketing touches and reach into the market to generate at least 1 new sales opportunity.
2. Call that client you have been meaning to call for a while and check in. Make sure your last project is still producing results for them and find out what they are challenged by right now. Ask who else you should be talking to that needs the same kind of help they did.
3. Take a little extra time to make the project you’re working on today exceptional. Good is fine but exceptional creates brand buzz and builds businesses.
After that, let the major juggling resume.