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December 2009
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February 2010

What Can You Learn From the Games You Play?

Golf Ball Hero Shot The games that you play often are there to teach and help you to observe other aspects of yourself that otherwise remain unobserved, keeping you unaware and 'stuck' as a result.

One example that springs to mind is the game of golf.

Golf is a crazy game. The reason is because how you accomplish a great shot makes no sense physically. Yet, when you trust the process a great shot happens every time.

The process that makes a great golf shot work is mindfulness, also known as no-thought thinking.

You step up, don't think about anything, just trust that your body knows what to do and BOOM! A great shot goes soaring straight down the beautiful fairway every time.

OR you step up, run 100's of analytical thoughts through your mind and CRACK, CLINK, OUCH! Disaster happens 98% of the time.

But when that great shot happens it feels wonderful! It touches you to the core. It definitely keeps you coming back for more.

The problem is because the technique used to create a great golf shot make no sense analytically most people have a very hard time playing the game well.

However, golfers love the game whether they play well or not.

Why?

Because they are playing to experience the feeling of trusting the process that creates a great shot. Golfers are rewarded by that great feeling a few times in every round.

So how about life in general?

Imagine life is game (which it is).

Instead of playing for a specific outcome like success or failure imagine you played only to experience the great shot. Or in other words you played solely to experience the great events that happen in life.

How different would your life, business and relationships with others be?

You would be playing through the muck and mire without judgment because you know that eventually a great event will occur. When it does you know and completely trust that your heart and soul will soar.

It's a feeling of true happiness and accomplishment that overcomes you whenever it happens.

How much different would your life be with that focus and goal in mind?

The comment line is open. Let me know what you think.


Creating a Conscious Personal Brand

HeartLowRes There is a new business trend that has emerged. It is based on an authentic and heart centered sales and marketing approach.

This conscious personal brand approach focuses on marketing your talent, knowledge and passion rather than focusing on your services or products.

We all know that people buy from people they know, like and trust.

Today, with the proliferation of social media and content marketing strategies, people learn to know, like and trust you through the messages and personal stories you create and share.

To get in touch with your conscious brand story there are really just 5 basic questions that you will want to answer.

The 5 basic questions that will help you create a conscious personal brand that is focused on your talents, knowledge and passion are:

1. What am I all about as a human being?

2. Who am I in business?

3. How do my best clients describe the value I provide to them?

4. What is the one thing must I accomplish in business and life to find deep fulfillment and true happiness?

5. What value can I create to enhance the life of someone else that allows me to do work that matters most to me, personally?

If you don’t have an answer to these five questions, you are and probably having a hard time of it.

To reverse the trend, do some soul searching.

Start by building awareness.

When people ask you about what you do for a living, do you relate a job title or company name? If so, your work probably feels more like drudgery than joy.

Tell them about your personal mission, your greatest talent in business, your extensive knowledge and the passion you have for what you do instead.

All it takes is admitting where your deepest passions truly lie.

Look at your testimonials and analyze them to find the common threads. What do most people say about the value you have given them?

Having spotted this trend, I created my coaching programs to address this need.

My passion, knowledge and talent is helping you use your passion, knowledge and talent to create a happy life and a business you love that makes a difference in the lives of other people.

Basically, the purpose of my work is to help you use your greatest strengths to add value to the lives of others.

I even started writing a book about conscious life and business.

The first installment is a free manifesto called 8-Powerful Secrets to a Happy and Fulfilling Life. Check it out and see if the ideas resonate with you. 

Now more than ever:

Your talent, knowledge, passion and experience is needed by distinct groups of people.

You can lead a tribe and help them gain what they want out of life, no matter what you do.

The best personal brand you can ever create now and in the future is one that focuses on how your greatest gifts enhance the lives of other people.


How to Become a Sales and Marketing Superstar

Superstar It takes just four simple things to become a sales and marketing superstar. Trust, passion, belief and the sincere desire to make a difference in the life of someone else.

Trust in the value you are selling. Passion for spreading the word about your offer because you believe deeply in the value you’ve created. When you add the sincere desire to make a difference in the life of another human being you become unstoppable when compared to others. 

If you do not have that level of commitment to your business and the offering you are bringing to the market now it often simply takes a shift in mindset.

The missing ingredient is often passion.

Without passion, your marketing message is just more noise in the marketplace.

When passion is lacking in a sales situation, you’ll probably spend your time trying to push features that no one cares about. As a result, you will hate sales.

All you are really missing is passionate value creation.

You're missing the benefit buyers receive because you’re not looking out for the best interests of your prospects. You are worried about making a sale instead.

When passion enters the picture, however, you’ll see your offering in an entirely new light.

When your mission is to create value that affects the lives of other people you’ll want to study, engage and understand them so you can add even more value to their life.

It feels great so you want more.

When you want more of that great feeling you'll realize that sales and marketing becomes the way you achieve it in business. As a result sales and marketing stops being the chore it may be today.

When it comes to sales, the passionate value creator has no equal.

When you believe in the value you create for others with all of your heart, sales becomes a non-issue. You are no longer there to qualify, present and close. Sales stops being uncomfortable.

You visit a potential client to understand their situation and ask questions that clarifies their desired outcome. Then you simply diagnose and prescribe a course of treatment that gives them what they want.

You don’t waste time trying to sell anything. You simply understand and recommend in the best interest of your prospect. You are authentically using your knowledge and greatest talents to help another person get what she or he wants.

And that feels great.

Sales and marketing superstars are changing the course of business and life with the values they create.

The simple reason is they have the passion, talent and vision to see a bigger picture that you may not see today.