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What Am I All About and Who Cares Anyway

QuestionMark No one cares about you or your business. I know that may seem shocking for many of you, but it is none the less true.

People only care about themselves. They care about the results they gain from using your services or buying your products.

They only care about their growth and success. They care about the short and long term value they gain from working with you.

Here’s where your communication breaks down.

You are probably communicating as if your target market cared about your business instead of their personal interests.

“I’m a __________ (fill in the blank with your profession) and I help people (offering something you sell) with my services (or product).”

The first problem are the words "I and me". The word "people" is the other challenge.

What people? Who do you help? How do you help them exactly? What is the result of that assistance?

Instead of thinking "I and me" when you’re communicating start thinking "you and your".

"If you are a (niche target market) who suffers from (the challenge your niche target market wants to overcome) and would like to (result they gain from working with you) I am offering (your sales attraction soft step; e.g. free white paper, eBook, special report, audio or consultation)."

In communicating you need to have one I or me and two or more you and your statements when you communicate to your target market.

Most people see their business from their personal point of view; they cannot express the value they provide to other people.

What can you do if you’re "I and me" challenged?

First understand what the value is you provide other people? If you don’t know ask.

Then understand the Return on Investment (ROI) people typically gain from working with you?

Finally realize the niche target market you most effectively serve.

When people ask you what you do stop telling them your job title or category of business. Start telling them the problem you solve, niche market your serve and ROI you provide.

It’s hypnotic. People suddenly respond to your communications because they suddenly understand “What’s in it for me.”


The Creative Mind at Work

CutOutofIconWEB When you go to work every day, what do you take with you?

Money for lunch, papers, files, folders, your computer, PDA, cell phone and myriad of other items that will help you to get through each and every day.

The one thing that is often missing is the realization of your personal genius, the creative mind at work.

The creative mind can see things the finite mind cannot. It can explore new realms of possibilities so that you can consciously select one option that creates a result you desire.

Notice I said a result you desire. Too often you may settle

Settle for a result because it was “the path of least resistance.”

Settle for less than you want because the path to achieve your true goal seems too difficult.

Settle to keep things status quo even though that bores you and makes you unhappy.

Settling is what keeps you stuck in a rut, wondering what to do next.

Here’s how to easily break the “settle” habit and create a new direction

First, realize you’re settling. This is an awareness building exercise. When you consciously admit that you are settling your creative mind looks for a new direction.

Focus on the direction you would really like to head.

Just saying, “This is not what I want” will not work.

Focusing on a target, an exact place you would like to go, will give your creative mind a target to hit. Without a target, you will flounder and remain lost.

Create a strategy to hit the target you’re aiming at. Defining your direction will allow you to create a plan to reach any goal.

Follow the plan and don’t allow distractions to derail you. Take action every day to reach your new, desired direction.

Combine creativity with your conscious mind and you’ll soon find that achievement will happen all around you, consistently.

What will you do with this information today? As a subscriber to this list, you have a distinct advantage over everyone else in business. Take advantage of it now.

True Wealth Begins in Your Mind and Ends in Your Wallet

Secrets of the Millionaire Mind
I’m excited to tell you about a local Phoenix event taking place on Thursday, November 19 which will put you on the path to change your financial future forever.

It’s not skill, luck or education that dictates your financial success.  It’s conditioning; the hardwired programming around money which you - and everyone - has.

To live up to your financial potential, you will need to uncover and change the ingrained beliefs you have around money which sabotage your financial success.

On the evening of Thursday, November 19, local entrepreneur, my friend and money master Jeff Fagin, will be hosting a Millionaire Mind Event based on the #1 N.Y. Times Bestseller, Secrets of the Millionaire Mind by T. Harv Eker.

Admission to the event is complimentary.

Participants will be introduced to the principles behind mastering the money game using simple, practical and effective wealth-boosting tactics.  You will learn to:
  • Focus on making a fortune while others are focused on fear
  • Create your own personal economy that thrives at all times
  • Create and maintain wealth with the strategies of the rich
  • Examine how your childhood conditioning is affecting your financial results
  • Reset your financial “thermostat” for automatic success

Register for this life-changing event NOW by visiting:

http://www.jefffagin.com/wealth-training-live/