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January 2009

Consider Reinventing Yourself

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The New Year is always filled with hope and new opportunity in both your small business and your life. You have the chance to make one of two decisions every year.

1. You can choose to keep doing what you’ve been doing and get the same result as this year.

2. Or you can choose to make changes and begin to create an entirely new outcome in your business and life.

As human beings, we all have the ability to change or not. If you’re happy with where you are in business and life, stay on path # 1.

If you are in the second group, however, you are looking to reinvent yourself.

That means you’ll take what you know, are passionate about and have talent in and move in a different direction that focuses on fully utilizing those abilities.

That new direction is where you will create a value that helps other people get more out of their business and life too.

If you’re not fully satisfied with the path you’re on now, start to reinvent yourself today.

Most of us have a long weekend to work with. Use it to begin to take the steps necessary to create a new, more expansive direction.

Then, when Monday comes around you’ll be on your way to begin creating change that can make a difference in your life and in the lives of everyone you touch.

Throughout 2009 I’ll be here to support you. In fact, Business Reinvention is my specialty.

To get the assistance you need to move in a new, more enjoyable direction visit, www.nextlevelsalesandmarketing.com, www.developyourvision.com, www.billgluth.com and www.creatingwordsthatsell.com

I will be taking telephone calls on Wednesday, December 31st, Thursday, January 1st and Friday January 2nd, from people who are serious about reinventing themselves in the first quarter of the New Year.

Just call 623-210-3203 or email bill@billgluth.com to schedule a time to talk over your aspirations.

In my heart I know that Small Business is the Future of the American Economy.

2009 will be the year that we all need to step up and create values that impact the lives of others so they can expand and grow, as we each expand and grow with them.

Have a very happy, successful and prosperous New Year!


The Final To Do’s to Get Ready for a Breakthrough New Year

To Do List I see 2009 as being the year of direct sales.

In every business of every size imaginable, more sales is the buzzword. Cold lead generation is a skill that will reap tremendous benefits in 2009.

To Do # 1 – Develop a working strategy for daily cold sales lead generation. Keep your pipeline filled and create clear and focused next steps in every sales interaction.

Cold sales lead generation takes careful targeting to work. Who are the clients that: you enjoy working with most, gain the greatest value from your services and are true fans of you and your business?

To Do # 2 – Make a list of the existing clients that fit the criteria above, find out their SIC codes and use that data to target new prospects and potential sales opportunities.

If you have not leveraged the power of MEMEs in your brand, now is the time to upgrade. Make sure that you are proud of the image you’re portraying and your frequently hear "Tell me more about that," when people ask what you do.

To Do # 3 – Turn your existing logo into a MEME (workable if on a very tight budget) or upgrade your company image with a brand upgrade (best option) so that you can promote and sell successfully in 2009.

When you’re traveling, if you don’t have a map, you are lost most of the time. The same is true of sales. You must follow a written plan that includes:

  • Marketing to attract qualified leads

  • A system of selling that converts attraction into revenue at least 1-in-5 times

  • A client relationship management (CRM) program that creates more sales and generates referrals consistently throughout the year.

To Do # 4 – Develop a complete sales process as outlined above.

As the saying goes, “Out of sight, out of mind.” If you did nothing with any of these other ideas, To Do # 5 will be a strong starting point most of your competitors will miss.

To Do # 5 - Develop at least one marketing touch per month for existing clients.

Next, create at least seven touches for prospects that have given you permission to follow up but you have not closed yet.

Run the entire seven to twelve touches over a six to eight week period with every sales opportunity you discover.


Good News for Home Based Business in 2009

Work From Home The 2008 StartupNation Home-Based 100 List indicated that home based business has exploded on to the scene. Starting and running a business from home has gone mainstream.

According to Startup Nation, half of all U.S. businesses are now run from home. In fact, home-based businesses make a $530 billion contribution to the nation's economy each year.

When judging home based business criteria would-be entrepreneurs are looking for businesses that are inexpensive to start and show immediate results.

A few select home based businesses can be started for as little as $500 and require as little as $100 per month to run successfully.

Home based entrepreneurs can see immediate income in their first month from this type of enterprise and watch that income steadily rise as the business expands over one, two, three years and beyond.

Learn more about  home based micro and small business as the future of the American Economy and a viable option to full time employment at www.billgluth.com