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May 2008
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July 2008

Here’s One ReasonYou May Feel Depressed About Your Business

IStock_000003492530XSmall There are days in running a small business when you may feel depressed, overwhelmed and hopeless. If you ever experience those depressed feeling days, here’s what to do about it.

Business owners feel depressed because they don’t see a path. They never developed the strategy, tactics and systems to attract interested prospects, generate sales, and build their business consistently.

The best way to get back on track is to focus on sales. Few people ever feel hopeless when business and money is rolling in the door.

The reason is, revenue generating activities give you hope of a brighter future while increasing your cash flow today.

Start by talking to a knowledgeable friend.The best knowledgeable friends you can ever talk to are your existing clients.

Start by talking to clients who you know really find value in what you do.

It’s easy to do if you just tell them, “I’m working on my business and wondered if you might tell me what the greatest value you feel you’ve gained from working with my company is.”

Then listen and write down what they say. The answer they give you is the key to the door of sales increases.

This understanding allows you to reach out to other people who are just like them. It makes sales more enjoyable. If you enjoy sales you’ll focus on it more.

When you focus on sales, everyday is hopeful. Every day brings the potential of growth and success.


The Easiest Way to Train me to Ignore You

Maillist I belong to an email list about creative thinking and life philosophy that I have enjoyed reading for over a year now.

This group formed a membership site. I belonged for a while, did not see any real value from the membership site and left.

About three months ago the publisher, who developed the material and membership site, started emailing me to join again. "I'm missing so much" was the plea.

Now the same exact message is coming to me two or three times per week. When I see messages from this sender I just delete them.

In essence, the publisher has trained a once interested and engaged person to ignore their messages.

Frequency is proven to work, but give me new messages. Build the value of the offer.

Please, don't keep sending me the same message over and over again. It bores me and I'll have to leave to maintain my sanity.


How to Get Sent to Junk Mail Immediately

Spam Here are a few top tips for everyone who sends email as a primary marketing method.

Get my permission to send or don't send at all, please!

If I see a name in the subject line I don't recognize, I hit the junk button immediately.

If your company name is one I don't do business with or don't recognize, I hit the junk button immediately.

If your subject line promises fame, fortune and the "next best marketing tool" I hit the junk button immediately.

If you want to network with me, write me a personal email, let's talk about the value we can provide one another. I'm always open and receptive. If you  just email me a social network invitation, I'll probably hit the junk button immediately.

... and please, in the name of all that is professional and responsible, take me off of your list of people to send your new social media site introductions to. I'll hit the junk button immediately.

It's a busy world out there. Unfortunately, the majority of emails I receive get sent to junk immediately and there does not seem to be an end in site.