Recently, I did a presentation at Arizona State University that talked about the future of the American Economy.
I pointed out that we recently reached another 100-year cycle. At those times, historically, brilliant people seem to rise to the forefront and create innovations in arts, science, commerce, and society.
For example, in the first 10-years of the 20th Century:
Ford mass-produced automobiles
Tea bags and boxed corn flakes were introduced
Air Conditioning and vacuum cleaners were brought to the public
The manned, gas powered airplane made its first flight
Great ideas and amazing inventions came from average people who rose up to create the extraordinary.
In 2008, a new paradigm is emerging.
Today, we have the information age, which has recently given way to the knowledge economy.
Everyone now has access to all of the information a person could ever need. The question becomes what to do with it.
Businesses that will soar to new heights are those that find a way to help people use knowledge to create a result.
This makes the secret to business success in 2008 and beyond simple.
Create value that enhances the lives of other people.
Share your vision, passion, and talent through marketing, sales, and content delivery strategies.
Once someone becomes your client, treat him or her like a trusted friend. Look out for their best interests and continuously use your knowledge to help every client get more of what they want.
Use your knowledge and talent as your greatest competitive advantage consistently.
When you accomplish that, you’ll be one of the many small businesses who are building a bridge to the future, one client and one piece of information at a time.