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November 2007
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January 2008

Progress Not Perfection in 2008

There is a secret to business success that is so easy to understand and so profound in its effectiveness, a large number of people seem to find it next to impossible to grasp.

The simplicity of this business mystery makes brilliant people say, “It’s too simple, that can’t be it.” However, its value is proven everyday in businesses worldwide.

That secret is don’t get it perfect, get it done.

The most successful people merely do what it takes to get the most important things done consistently.

As one of my favorite authors, Seth Godin says, it may not be hard, but it can be difficult.

You’re the future of the American economy. I admire your courage and determination to live life on your own terms.

Focus on your goals and take small steps every day to get important projects done and you'll be more successful in 2008.

Happy New Year everyone. Be safe, healthy and prosperous.


Who Would YOU Buy From

I was accessing lists this week for my January sales launch effort. Of course I have a number of sources, but for this need I selected two competitors.

Competitor one listened to what I had to say, made recommendations and sent me sample files (about 100 leads) to check out for effectiveness before committing to a purchase.

Time to complete: Less than 1-hour. Usefulness of leads. Could load these leads into my CRM program and run a test to make sure they were on target right away.

Competitor two, listened but kept telling me why what I needed was hard to find. They told me that SIC codes was the only way to find the leads I was looking for.

I asked for samples files to test. "Impossible," was the reply. "I may be able to get you a dozen or so samples, but I can't give you phone numbers."

Time to get 6-sample leads: 2-days. Usefulness of leads. Hard to read screen shot had to be keyed in individually. Download was not possible. BUT phone numbers were included for the six leads sent.

Question to ponder: Who will I use as my sales list vendor. Why, competitor #1, who is Chad Weber of Info USA. Telephone number 866.805.1691 ext. 3816

If you give Chad a call, tell him I sent you. He'll make sure you get what you need to make your sales effort easier than it is today.


Blogging Course I Think I'll Enjoy

I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.