William Shakespeare gave us a clue to life’s meaning when he wrote, “All the world's a stage, and all the men and women merely players ...
What part are you playing? You are playing the role of your personality self.
To develop it, start by looking inside. Write down the answer to the question, “Who am I and what do I believe in.”
Your authentic personal philosophies shape your personality brand. Write down at least 10-things you believe about your life in business.
Then look at your clients. What would they say the greatest value you offer them would be?
If you have no idea what your clients would say, just ask them What words do they use to describe the value you provide in business?
Finally, look at your sales process. How do you attract interest, turn that interest into revenue, and continue to build on that relationship for the long term?
Your answers to these questions will begin to shape your personal brand or the part you are playing in business.