Last week, it was time once again and I wanted to find a new groomer, closer to home. (NOTE: The groomer I was going to was a commodity that I felt I could easily replace with someone closer).
One day I spotted a a banner that said "Arms Full of Love, Grooming." They were close by and it appeared they were new in business.
On the window they advertised, a fun environment, all natural products, and overall gave a nice impression. Of course, I went in.
I told them I was very happy to see we had such a great new groomer in the area.
The woman behind the counter said they had been in the shopping center for 10 years, they just moved to a larger space. They were right next to the vet (she pointed out the window to a big sign that said "GROOMER" that was about 500 feet away)
Honestly, I never even noticed that sign; even though it was right next to a food store we go to all the time.
Why? How did I miss that BIG GROOMER signer.
Because I was looking for Arms Full of Love. A groomer who cared about my pet, one who thought enough to use all natural products. A place where Archie might have some fun and be treated well while getting groomed.
See the difference?
Is your business and brand a GROOMER or Arms Full of Love? Or, worse yet, are you a commodity that can easily be replaced?