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January 2006
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March 2006

Creativity: A Field Trip for Your Brain

Stop_sign Creativity is a funny thing. If you think you are creative you are correct and if you think you’re not, you are correct too.

But let’s suspend any mistaken beliefs for a moment and realize something very important. Everyone has the exact same potential to be creative.

Your creative mind is at work all the time. You just don’t realize it the majority of the time. As a result, you don’t use it to its full potential.

Use these ideas to empower your personal creativity

1. First and foremost stop telling yourself you are not creative.

2. When you are faced with any challenge, train your mind to stop chattering with worry, problems and negative outcomes.

3. A great way to stop the chattering mind is to imagine a big red STOP sign popping up in front of you, whenever you are struck with stress and worry.

Just think STOP. Picture a stop sign in your mind. Allow yourself to relax. Take a deep breath and let go of the worry.

Then simply allow yourself to evaluate how you “feel” about the situation. What do you FEEL the best outcome would be?

Picture that outcome in your mind. Ask yourself, “What created that solution.” Then write down your inspiration.

Write down ACTION steps you will follow based on this creative idea.

Finally, take the ACTION step and evaluate the result. You’ll be amazed at how creative you are when you give yourself the opportunity to experience it.

Your personal creativity is amazing. All you really have to do it give it a chance to shine.


Know What You Have to Accomplish Every Day

Have you ever said – “Boy, do I have a lot to do today. I’m SLAMMED.

Then you went on to connect to email and check it, react to events that pop up and by the end of the day say, “I just don’t have time to get everything done in just 24-hours.”

If that’s you, here’s the solution.

Before the day starts, sit down for 15-minutes with a pad of paper and your favorite pen.

Make a list of everything you have going on in your life. List it all, and don’t stop at just business tasks.

Pick the single most important thing you HAVE to do today on that list. Then estimate how long it will take you to do it. Schedule it into your time management program (Outlook, ACT! 90 Min Time Manager Online Planner, other program).

Then pick the second most important thing you have to do today. Estimate how long it will take you to do it. Schedule it into your time management program (Outlook, ACT! 90 Min Time Manager Online Planner, other program).

Move on to the third most important thing and repeat the process listed above.

Pretty soon you’re going to realize that you can only get 2, 3, 4 or 5 things done in a day, depending on the complexity of each project.

Don’t forget lunch. Even if you eat at your desk, you still need 15 to 30-minutes to get your food and bring it back. Schedule it in.

This exercise will also show you whether or not you have time to do non-essential tasks during the day.

If you do, by all means complete them. But do it ONLY after you have accomplished the most important things you have to do every day.

Remember too, if you are in small business, the most important thing you have to do each day is generate revenue.

Have your systems and processes developed and in place so that you can wiz through business building activities efficiently.


Delta Went the Extra Mile

In the past I was a frequent traveler. Since living in Arizona I have been pretty much a one state kind of guy.

At the last minute I was invited to participate in a marketing blow out called Marketing Madness 2006, in Atlanta, GA.  I had to book a quick flight and get there with just a few days notice. Delta Airlines had the best fair, so I booked with them (commodity at the time).

At the ticket counter on Thursday afternoon, I was greeted by Michael. I asked him for a complimentary upgrade to business or first class, so I could get some work done in route to Atlanta.

Michael said he would see what he could do. He checked the computer and wasn’t sure exactly how to proceed. He let me know he was new behind the ticket counter, but he would make a call to see if he could accommodate me.

During the course of the call, Michael found my frequent flier account with Delta (which I hadn’t used since the mid 1990’s), found out how to check to see if he could upgrade me and all the details involved.

Unfortunately, the flight was full and other people were ahead of me for the upgrade. I had to fly coach, but not because Michael didn’t care.

Michael, you are a Human Touch Marketing Expert. Your caring made the difference for me and will ensure that when I fly, I’ll be checking Delta Airlines first. Again, I appreciate your efforts very much.

The takeaway? Caring costs nothing to give and leads to significant increases in the bottom line. Think about that the next time a client asks you for a special favor that you could easily say NO to.