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November 2005
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Business is all about Authentic Stories and Systems that Convey Them

Sales_graph In the past, business was about selling products and services to make a profit.

Here’s the problem with bottom line focus. There are hundreds of thousands of people vying for each others “business attention.”

No one cares about your bottom line. As a result, if your message is focused on generating revenue, it will fail a majority of the time.

How are sales made? How do we convert interruption into money?

1. By telling authentic stories about your talent and passion in business to people who care.

2. By having well defined systems to deliver your story consistently.

3. By touching each prospect you have permission to talk to at least 27 times before dropping them.

4. By developing a “mission mindset.” Your mission is something you MUST accomplish with your business.

Then look at your existing client list.

* Who do you most enjoy working with?

* What industry are they in?

* How do you help them?

* What do they receive as a result of working with you?

Start by educating them about your expertise. Create an article, e-book, audio product or other information that you can give away.

Call up people who share the traits of your ideal clients and ask them if you can share your findings on _________ (the topic of your information).

Follow that up with a telephone call. Talk about their business in relationship to the report you sent.

Follow the phone call up with a thank you or good to meet you card. Please do NOT send email at this step. Send something on paper that conveys warmth and a sense that you went out of your way.

Articulate your talent and passion, document your process and follow it consistently.

Excerpt from 12/26/2005 Creative Business Strategy. Subscribe Here.


The Power of Passion and Buzz

Senate rejects drilling in Alaska wildlife refuge

Republicans fail to garner enough support to avoid threat of filibuster

Updated: 2:41 p.m. ET Dec. 21, 2005

Wildlife_refuse WASHINGTON - The Senate blocked oil drilling in an Alaska wildlife refuge Wednesday, rejecting a must-pass defense spending bill where supporters positioned the quarter-century-old environmental issue to garner broader support.

SSOO many people were passionate about preventing this drilling and told so many people to make their disdain know to their Senators that this bill was defeated.

Defeated by the power of passion and buzz. That's how important word-of-mouth is.