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July 2005

Seth's Blog: 3 million emails for $500

Link: Seth's Blog: 3 million emails for $500. I have to say, Genius Thinker Seth Godin finds great information to blog.

Respect goes with caring. Follow the link, read the post and DON'T EVER send 3 million emails for $500.

If you're a Creative Business Strategist, you care WWAAYY more about the people who trust you than to waste time in highly unproductive and potentially damaging pursuits like the ones described here.

Read, heed and learn


Details - Taking Advantage of More Small Things That Matter to Small Business Marketing

Small details make marketing both effective and enjoyable.

Evaluate Small Things and Improve Your Marketing Overnight

Consider:

  • How you and your staff dress.
  • How your business phone is answered.
  • What your outbound message tells callers when they can't reach you.
  • How promptly someone knowledgeable returns calls.

All are key issues to your marketing success or failure.

Take a look at businesses YOU buy from. What do they do that you dislike?

What can you learn and take back to your own business? The key is to be consistently observant of all businesses you buy from. Learn from their mistakes and capitalize on their strengths.

Here are More Small Details That Matter to Your Clients and Prospects

  1. Hours and days of operation. Are they convenient for your target market?
  2. Telephone demeanor. How do you and your staff say hello and goodbye?
  3. Follow up and quality contact time with clients.
  4. Sharing with peers.
  5. Spare time activities. Everything you do makes a brand impression.
  6. Reputation.
  7. Enthusiasm and passion.
  8. Credibility.
  9. Consistency in marketing.
  10. Flexibility.

And my personal favorite, being a giver instead of a taker.

This Weeks Action

1. Take a look at the bullet points and more small details list above. Write down areas you are not considering or are weak in.

2. Pick 1 area you would like to improve. Improve just 1 area this week.

3. Next week, pick another area to improve. Follow this process until you have improved all the major areas of marketing detail weakness in your business.

4. Email me at details@developyouvision.com to let me know the positive effect improving small details has on your business. I'll post your comments on my Blog. Don't delay, fame and fortune wait!

Receive a Bonus Action Step

Email bonusaction@developingyourvision.com. Learn how to make your business card work harder by working smarter.

Next Week

The Stories You Tell Reflect the Business You Get


Anger is NOT Good for Small Business Marketing

So many times we find ourselves challenged by client events. Sometimes, we have to make decisions that are not well received by clients. And sometimes, clients can get angry with those decisions.

It's always important to remember, anger directed at anger always starts a fire that burns out of control quickly.

When confronted with a situation that angers you, STOP, breathe, then respond in a rational, fact based way.

Take the emotion out of the situation. Explain why you made the decision you did, build your case on facts, not conjecture and put water on the "client anger fire" instead of fuel.