In a recent "Name your own price business coaching" meeting, I helped someone understand how important it is to extend beyond their comfort zone.
Then I gave them exact action steps to take to get moving in the right direction.
In this case they needed to grow their small business.
Unfortunately, like most people, they were not doing anywhere near enough marketing and outreach to attract clients and fill their sales pipeline.
I suggested they start with doing some recordings that they could use as a freemium.
Since budget was low, I showed them how to do it for free, without a lot of "techie" background.
To help them overcome their own self doubt about being "Good enough" to do a recording as an expert, I pointed them to one my videos that talked about why You Have to Be Willing to Suck, when starting new creative tasks.
I was pleased to see that they are taking action. They emailed me to say, "I will send you my first recording, which may suck, but of course you have to suck sometimes :))."
It’s so true.
When it comes to the creative process, you have to be willing to suck at first. Then with practice you become better and better.
Perfection is not the goal. Taking ACTION is. Focused action is the only thing proven to create a great result, consistently.
The reason is, no one else is willing to step out of their comfort zone to create a new result, so the few who are have a distinct advantage.
Then I congratulated them on their courage.
Realize this important fact.
Stepping out of your comfort zone may be the greatest present you can give to yourself this holiday season.
"A non-doer is very often a critic-that is, someone who sits back and watches doers, and then waxes philosophically about how the doers are doing. It's easy to be a critic, but being a doer requires effort, risk, and change." Dr. Wayne W. Dyer
