Bill Gluth, Creative Business Strategy Blog

Go With Your Strengths

I've been speaking to small business owners who are running service based businesses recently about our new book program. 

I've learned that a lot of business owners and professionals see the value of writing a book to build their business. For many it's been a dream for years, even decades.

But the challenge is accomplishing all of the tasks necessary to get the job done. Most people see a book as a chore. They miss how to create one using their strengths.

That's why we help develop books for small business owners and then package them.

Today I was speaking to a person who wasn't quite sure how they would go about creating a manuscript.

To me, this person sounded like they were dreading the concept of clacking on the keyboard and pounding out a manuscript.

But this persons strengths were in presentations and training.

What better way for a speaker/trainer to write a book than to:

• Record their ideas as they present their topic by telephone

• Have a transcriber put their words on paper

• Review the transcription, add to it, revise as needed

• Send it to a content editor for first revisions

• And then, after a few rounds of revisions, produce a final manuscript

By using their strengths, a person who was not able to get a book completed in many years has a manuscript ready to publish in a relatively short time, painlessly.

I would suggest something similar to anyone who wants to write a book. Look at your strengths and use them wisely.

When you do, your book project is joyful instead of a chore.

Isn't joy filled creation what we all really want out of our life in business?

If you have a book in your heart that needs to see the light of day, you'll want to listen to my interview called Learn How to Make Bucks with Books, with Content Re-purposing Expert, Mike Klassen.

Listen in and let me know what you think. All free information. No opt in required.

Make Your Contribution to the World

I've learned over the years that many solopreneurs and small business owners created their business to impact the lives of others in some way.

The common theme is making a contribution that makes the world a better place.

When you're in the creating values that enhance the lives of others camp your mindset is different.

As a value creator you:

Don't think business.

Think contribution instead.

Don't think product or service.

Think value you can create that enhances lives instead.

Make your contribution. Create values that excite and motivate you. Enhance the lives of everyone you touch.

Share your created values broadly with a specific group of people who have reason to care.

The gifts you receive are both tangible rewards (money) and intangible rewards (growth of the spirit).

That's the power of contributing to the world.

Photo Courtesy of www.nasa.gov

How to Create Customer Loyalty

I was happy to share tip #21 on the Carol Roth Blog.

Myself and other experts shared 100+ Ways to Create Customer Loyalty in Business.

See if you agree with tip #21 and also check out the other 107 ways to make customers loyal, raving fans by visiting http://bit.ly/nktXCp 

 

Making Bucks with Books

Books are an amazing, multifaceted tool for building any small business.

A book can take much of the hard work out of sales. Your book is the best possible:

• Expert positioning statement
• Brand builder
• Residual income creation platform
• Ultimate sales process attraction tool
• Personal confidence builder
• Marketplace and Tribe voice amplifier

Think about the people you see on social media channels.

Now be honest.

Don't you tend to look at book authors with greater favor?

Most people do.

The reason is, authors are viewed as experts.

Recently, I sat down with Content Re-purposing Expert, Mike Klassen, to talk about the role of books in small business.

Listening to the interview will help you: "Learn How Books Can Make You Bucks."

Increase_Sales_006_How_to_Make_Bucks_with_Books

Some of the topics we covered include:

1. What are the opportunities for book authors?

2. Which of the 3 book creation strategies should you use?

3. How can you publish a book with limited time?

4. What does it cost to publish a book?

5. What is the quickest and easiest way to publish a book?

...And much more.

Listen to Learn How Books Can Make You Bucks

Learn how you can create an AMAZING, one-of-a-kind personal brand positioning tool for your business.

Greater revenues await you.

Leave a comment: Have you written a book? Do you want to write one? Did the interview help you? Let us know.

Book Cover Photo Credit: Rain: What a Paperboy Learned About Business by Jeffrey Fox courtesy Amazon.com

Blog Tip: Don't Define Terms

Here's a blogging tip that will keep you from driving your readers insane.

PLEASE do not define terms in a blog post with Merriam Webster definitions.

I got a post today that defined Attention. Merriam Webster is a definitive resource, however, that definition put the blog post in the trash.

Why?

Because I have a worldview and I know it well. I don't care what the dictionary says, I'm going with MY worldview instead, every time.

I'll bet you're the same way, even if you don't realize it consciously.

So instead of dictionary definitions, show me you know me by speaking TO me and not AT me.

Outline my problem. Tell me how to solve it. Show me you understand my pain. Tell me how to end it, quickly.

I'll appreciate your advice and so will many other people reading your post.

Power of Passion in Business

Today I am very pleased to share the Power of Passion in Business interview I did recently with author, communications trainer and thought leader and past President of Toastmasters, Dr. Dilip Abayasekara.

Dr. Dilip is the author of The Path of the Genie: Your Journey to Your Heart's Desire. He has trained and inspired thousands of people in many different industries in almost every State in the USA and in seven different countries since he launched his training, speech coaching and professional speaking business in 1994.

He is among a small number of Toastmasters who have received accreditation by Toastmasters International for professional level speaking skills and outstanding contributions in public speaking. In 2005-2006 he served as International President of Toastmasters, with the theme, Find Your Voice, Serve Your World.

What an inspiring interview it was. It will be of great interest to anyone who has yearned to use their passion in business but isn't sure how to begin.

You can download Dr. Dilip's interview to share with others at http://bit.ly/DrDilip

Or listen to it right here by clicking the player below:

Dr Dilip Abayasekara

Learn more about Dr. Dilip Abayasekara by visting http://www.drdilip.com. Be sure to request Dr. Dilip's Diamonds while you're there.

Here's a little background on the Power of Passion in Business.

I created this series to provide ideas and inspiration on how powerful and effective passion is when used as a value-sharing, business-building/sales and marketing element.

Passion is vital to entrepreneurs because most people in business have a hard time selling and promoting what they do in general. However, when passion is added to the mix, even the most introverted people will scream their offer from every roof top they can find.

The reason? They have to. The passion is so strong in their hearts that they have no other choice but to share it with others.

Listen to and enjoy this installment of the Power of Passion in Business featuring author and communications thought leader Dr. Dilip Abayasekara.

Dr Dilip Abayasekara

You can learn more about Dr. Dilip at: http://www.drdilip.com

And subscribe to Dr. Dilip's Diamonds by clicking the link at the bottom of the page.

Dilip Abayasekara is the author of The Path of the Genie -- Your Journey to Your Heart's Desire. He has trained and inspired thousands of people in many different industries in almost every State in the USA and in seven different countries since he launched his training, speech coaching and professional speaking business in 1994.

Tossing My Hat In

I resisted at first, but curiosity got the best of me. So I tossed my hat into the new Google + ring.

You know I wouldn't be able to resist. I had to check it out.

Visit http://gplus.to/BillGluth to connect on Google +.

 

You Are a Motivator and Model

No matter what level of small business success you have achieved, there is always someone behind you that is striving to achieve that same level of success too.

As a successful person, you are a motivator and a model for others to follow.

Your success can provide people who are struggling with a path to follow.

Your attitude of giving and sharing your success secrets with those who need to hear them will lift the people behind you significantly.

So use your success to motivate others. Be a model they can follow. Offer advice and assistance to those to resonate with you.

In the end, the greatest gift you can ever give is the wisdom you've gained from hard won experience.

And the greatest reward you can ever receive is the feeling you get from caring enough to help someone else achieve their greatness.

When Does the Conversation End

In one the LinkedIn groups I follow there was an invitation to post a Facebook fan page link to the group.

The idea was to support each members business efforts.

Good idea?

It seemed that close to 1,000 people thought so. One after the other the links to Facebook business pages poured through my inbox.

Suddenly, dissension struck.

One of the group members did not feel some of the other people in the group were worthy of a "Like".

First one complaint came. Then another and another and another.

At that point, the "good idea" part of the post came apart and the meaningful part of the conversation ended.

Once the complaint session started, I opted out of the conversation too.

it appears that one way social media conversations end is when dissension sets in.

Another is when a good idea is never sent out at all.

What good idea do you have right now that needs to see the light of day?

Photo Courtesy Stock.xchng

Battle Business Burnout

I was very pleased to offer a tip on 85 Ways to Battle Business Burn-out on the Carol Roth blog.

Take a look at tip #22 and the 84 other tips that will help you win the burnout battle at http://bit.ly/paZgTW

Enjoy!