One is when you're creating a value that makes a difference in the lives of other people.
The other is when you're using your greatest strengths, your talent, knowledge and passion, to make that difference.
Why aren't you feeling happy with your life and business now?
The problem you may face today is that you're delivering instead of creating a value. As a result you are unhappy because you feel unfulfilled.
Value is the benefit a business creates for a buyer. In the best case, a buyer desires the value and money is exchanged based on the benefit the buyer receives.
Value can be also delivered and not created first. The best example is a job.
You go to work, fill the requirements of an established position and go home for the day. The next day you come back and repeat the same pattern as every other day.
In this case, you are delivering a value by doing a good job. But because your greatest strengths are not fully utilized, you often feel like you have reached a dead end.
You are not able to use your greatest strengths to create, so you often feel less valued and as a result frustrated.
Happiness (and success) is in creation
Value creation has infinite more marketability than value delivery because it is unique to you. Let's face it, only you can use your personal talent, knowledge and passion.
As a value creator you use your personal brilliance to find and then provide a value that does not yet exist or exists in a much different form. When you do, you're driven to create an offer that allows other people to take advantage of your newly created value.
If you did a good job, you will have created value that has a high perceived need by buyers.
But if you're just delivering a value by doing a good job you are stymied by the established market value for that task. No matter how good of a job you do as a value deliverer, you will only earn what an employer is willing to pay to have that task completed.
Get happier about life by turning on the switch to your personal brilliance
Here's how:
1. Find a need in your current marketplace that has room for new ideas.
2. Develop an offer that fills the need or provides a new way of looking at the same challenge. This is where your industry knowledge, personal talent and creativity kick in.
3. Find a group of people that want what you have to offer.
4. Offer them the value you've created consistently.
Realize, however, that if you're NOT truly tapping the power of your passion, your sales message will fall short and not be received well.
Use your imagination and the power of your personal brilliance to create a value that has impact on the lives of others and wake up to a happier day in both your life and your business.
And if you find you need help getting clear on the value you can create, then get the help you need.
Often, the shortest path to success is in the broader perspective another person can offer you.
