With that being the case, it’s very important that the work you do is based on a passion you have for helping other people.
You’ll never find satisfaction from your work until you tap into that passion and understand the true value you’ve created and how it helps others achieve what they want out of life.
I have learned over the years that businesses that start with a heartfelt, personal story tend to do better.
The reason is people who hear the story resonate with it because it’s authentic. It’s based on how the owner of the business “feels” about the work she or he does.
This type of story resonates deeply with other people because it’s genuine and from the heart.
As a result, creating a story that is authentically your own is the most important thing you can do to find greater satisfaction from your work life.
Of course, when you’re happier in your work life you tend to be happier in your personal life as well.
How do you create your own Authentic Story?
It’s really easy. Start by taking out a paper and pen and get ready to write. Do that now, we’re really going to do this exercise together.
I’ll wait for a minute while you get your pen and paper out.
First, remember, this is not an exercise where you think. This is an exercise where you FEEL.
As you’re doing this exercise don’t think of the answer. Instead, write down the first thing you feel that just pops into your mind.
Remember, don’t think. Feel and then write the first thing that comes to you.
DEAL? Good.
First question; what was the greatest problem other people had that you set out to solve when you started your business?
Write down your answer in one minute or less.
What was it about the business you started that really resonated with you when you decided to begin? This would be the one thing that really helped you achieve the momentum needed to launch your enterprise.
Again, write down your answer in one minute or less.
What is the impact or result that your best clients gain when they engage your service or purchase your product?
One more time, write down your answer in one minute or less.
Now combine the problem with the thing that resonated with you most and the impact or result your best clients achieve and you have created your personal Authentic Story.
Now share your Authentic Story with people who are interested in your offer.
Notice the positive difference expressing your heartfelt story makes on your sales and marketing efforts. People will find you more credible.
If you struggle with doing exercise, call on me.
I’ll help you develop your Authentic Story in 15 minutes or less. No cost, my gift to you if you’re someone who needs help with expressing their heartfelt story in business.
You can request help here.
Or email me your completed story to bill@coachbillgluth.com and I’ll post the best few stories I receive on my blog, with your business name and link to your Web site.
Let's share our passion and Authentic Stories to add value to the lives of others.
Are you with me?
