The answer is being relevant.
By relevant I mean that the conversation you are pointing at the marketplace must be something a niche group of people want to interact with. We’ll call that niche group of people your “Tribe”.
For example my friend, Jeff Fagin, The Money Master, had a dream for several years. His dream was to bring the Millionaire Mind work of T. Harv Eker to Phoenix, Arizona.
Jeff envisioned creating a community of people who were passionate about Harv’s work and to build a community and support network around it.
Jeff continued to take action on his passion. It was a labor of love that lasted at least 2 or 3 years. In January 2010 his new 2% Club was launched. At the inaugural meeting somewhere around 200 people attended.
WOW! Great turnout for the 1st event. How did Jeff do that?
Because Jeff had a true and unwavering passion that was directed at a niche group of people who wanted to share that passion with him.
How about you?
You can’t become relevant without a passion.
You can’t become relevant unless your passion is something a niche group of people gravitate toward.
To make that happen you have to realize one very important secret.
You can only become relevant when you communicate a message that is based on your true talents, knowledge and passion; like Jeff did.
And once you are truly relevant your Tribe will appear and interact with you.
If you don’t believe me, become a Fan of the 2% Club on Facebook at http://www.facebook.com/2percentclub and be sure to check out the 2% Club Web site at http://www.2percentclubphoenix.com/ too.
I admire you, Jeff. You are a brilliant man. I love to see true passion in action. Go on over to Jeff’s sites now to see the power of passion in action.
Then ask yourself, “What am I passionate about that is relevant to the desires of one small group of like minded people?”
For me the answer to that question was helping talented, passionate and knowledgeable Entrepreneurs learn how to achieve balance, satisfaction and profit with freedom.
That happens by creating a value that enhances the lives of others.
So my Tribe is comprised of conscious people who want to achieve happiness by making a difference in the lives of others using their greatest strengths. The result of doing that successfully is true business and life satisfaction.
What is YOUR passion and who is your Tribe?
The comment line is open. I’d love to to learn more about your passion and the people you help.
Now here’s the thing to watch. Only the most passionate people will have something to add.
Watch those people, they are going to make a big difference in world with their small business.
The rest? Well they are mired in procrastination and will “Get to it when they have time.”
That is the status quo mindset. And the status quo is often ignored because their message is just not compelling. It sounds too much like everyone's voice. The result is no one really cares to hear it.
If you suffer from status quo-ism realize there is help that you can ask for so that you can begin to see things a from a broader perspective.
