It seems to me that there is a plethora of information out there on gaining attention in the marketplace using social media tools like blogging, Twitter, Facebook and Linked In.
In fact, there is so much, it's completely overwhelming. Few really know who to listen to.
So go ahead and put your bullhorn away and let's talk about the real people you want to attract to your message.
You only want to attract those who love you most.
Notice I said LOVE.
Yes, it's a strong word for sure. But when your facing a crowded market, clients who love you are the only people who have enough reason to pay attention.
You know your clients are in love with you when:
They are amazed at the depth of your knowledge.
Reports of significant sales increases are reported to you consistently.
You publish an article or blog post and get called or emailed about how helpful that idea was.
Those are the people who love you. They want all they can get.
So, create a niche market profile. Who are these people, what do they do and why do the love you so darn much.
Then get back on the bullhorn and shout out your message to other people who are just like the clients that enjoy you the most.
There is power in niches and when you listen to the feedback you receive, it's pretty easy to find out who loves you.
