For decades sales wisdom has pointed out that people do business with the people they know, like and trust. I agree but I’d like to add a missing piece to this puzzle.
People like to do business most with people they know, like and trust who LOVE what they do for a living.
The missing piece is true love of your work. When you love what you do, you and your business become magnetic.
When the Law of Attraction is mentioned, seldom does it convey this idea. When you love what you do others want to find out what you know. The want your secret for themselves.
Your potential clients will want to engage with you when given the choice between your company and another.
Loving what you do shows up before the sale, during the sale and in the depth of relationship you're able to develop with your clients. It's a genuine feeling that attracts new business consistently.
