In today’s crowded business world there are millions of brands, large and small, screaming for attention.
With an abundant supply, the buyers personal choice becomes a real issue. People purchase from businesses they know, like and trust now more than ever.
The personality or ‘face’ your business shows to the world makes the difference between healthy sales and no sales at all.
In a world where people buy values that provide them with what they want to gain from people they know, like and trust it’s become vital to define and articulate you: the brand from the buyer’s point of view.
If you own a one-person operation you are the company to your prospects and clients. Your interactions with both are your brand platform.
If you’re a Solopreneur, ask yourself these questions:
Are you clearly showing the value you provide your prospective clients in your sales and marketing message? Always remember that people buy solutions to challenges not features you sell.
Are you fully appreciating and consistently staying in touch with your clients; even after the purchase is made and money spent? Your best source of new business is from happy clients who repurchase consistently.
Does your sales story talk about you and what you sell or your clients and the challenges you help them solve? If it’s all about you, your message falls in deaf ears more often than not.
If you are a larger business, with employees who interact with clients and prospects on your behalf, employees are your brand.
If you’re a larger business with employees, ask yourself these questions:
Are your employees empowered to resolve small client challenges on the spot or do they have to ask each time they need to develop a solution that makes clients happy?
Give employees guidelines for resolving challenges immediately and you’ll have happy clients who are loyal to your brand.
Do your employees stay in touch with clients after a sale is made? If not, your company is forgotten quickly and repeat sales are the exception rather than the rule.
Does the image your employees present to clients and prospects represent your business in a unique and compelling way?
Let your employees be individuals but give them the proper frame work to tell your value driven story effectively and consistently. The result will be more sales in less time for a lower cost.
It doesn’t matter if you’re a solo business or one with many employees; people (you and your employees) are the brand buyers relate to.
Treat your buyers with respect and personal caring and you’ll be rewarded with more business and a continuous stream of referrals consistently.
