John Eggen is someone who top authors like Dr. Stephen Covey and Mark Victor Hansen have turned to when looking for new ideas to create a book.
With close to 30-years experience in helping experts position themselves and grow their business through book publishing, John is the expert's expert when it comes to publishing for self promotion.
Here’s John's short list of how to develop a winning book concept.
This information came from just one day of the free course he offers at www.missionmarketingmentors.com
Step #1: List Your Capabilities. Make a long list of the kind of problems you have a history of solving for people.
Step #2: Identify Possible Marketplaces. List all the markets that want and have a history of paying for the kind of help you can provide.
Step #3: Locate Your Ideal Target Market by asking if they: have a pain, are aware of it, are easily researched and reached, have a history of spending money to solve their challenges and are a growing market that you would enjoy working with.
Step #4: Identify Your Topic by focusing on the biggest pain your target market wants to solve. What is the biggest problem that your target market wants to eliminate and has a history of paying for?
Step #5: Refine Your Topic into the Perfect Book Topic by researching on Amazon. Find the information that is out there now on the topic that fits your expertise and desires and then fill in the information gaps with your book.
John points out that he published a book this way called, Create the Business Breakthrough You Want. In the first 27 months of publication, it attracted $1,131,108 in extra business to his firm.
Get the free ULTIMATE CLIENT MAGNET(tm) eCourse this post was based on at www.missionmarketingmentors.com
Listen to a transcript of an interview Robert Middleton did with John recently on how to create a book that sets you apart from the competition in as little as 90-days at http://mypublishingopportunity.com/robertm/recording/
