When it comes to building a successful business, one key factor is your mindset about your view of buyers.
Some businesses (both large and small) view their buyers as a necessary evil, something that has to be contended with. Other, more progressive thinking businesses view buyers as the reason for being in business.
To help us develop the proper mindset, marketing genius and legend Jay Abraham spells out the difference between a client and customer.
He explains, the word customer means someone who buys goods and services from another. The word client means someone who is under the protection and guidance of another person.
For business to thrive, developing a client mindset is vital. If not, you are merely another commodity business competing on price alone.
