When it comes to marketing, consistency is the key. The problem is, who has time?
If you understand that marketing is the step that attracts leads into your sales pipeline, it suddenly becomes much more important. Make marketing a priority.
Here are simple ways to remain consistent with your marketing efforts.
Schedule 30-minutes for marketing activities every day. Use that time accomplish one marketing step.
Automate your marketing efforts. Even direct mail and consistent client contact can be automated.
Segment your list of prospects and clients into niches and communicate to each group separately.
Blog to share your ideas, information and knowledge. Then tell your audience (clients and interested prospects) that you have information up, using a tool like AWeber.
Call two clients every work day. Ask how they are doing. Find out the impact your work had on them. Ensure they are happy. Find out who else you should be talking to that they know.
Simple and easy things to do that can be done in 30-minutes or less. Do it and watch your anxiety decrease while sales increase.
Of course, if just don't have the time or expertise to accomplish this, hire someone to do it for you.
