Guitar Center Teaches Integrated Marketing Strategies

I purchased an Ovation Guitar earlier this year from Guitar Center. I’m not a long-term or big buying customer; only an ex-musician who wanted to replace the guitar he played professionally decades ago.

Guitar Center was great. The ensured I got the guitar I wanted, recommended a pro guitar set-up guy who was excllent and got me on my way to guitar joy quickly.

So, at the point of sale, they were great. But it was what they did after the sale that really impressed me.

They called to check in one week and one month after the sale was made to ensure I was still happy with the purchase.

They kept in touch with special offers in the mail.

After mailing, a Guitar Center sales person called to ensure I was aware of the special deals and to thank me again for my business.

And of course, they emailed specials on occasion without being a bother.

Because they created marketing touches in many different ways, they have gained top of mind awareness.

I don’t need any more musical instruments but when I need strings, picks or other accessories, I’ll buy them from Guitar Center for sure.

And of course, I’ll spread their idea virus around to other people I know too.

The reason?

They stay in touch, show me they care and offer value in different ways after the sale. Can you say your company is doing the same?