It's been said over and over again that referral generation is the most worthwhile and at the same time, most difficult part of sales.
Sure, referrals can get us into doors that would be hard to open by direct sales on its own, but it's a pain to ask for them. Most people feel "pushy" when doing it.
The reason is, most business owners are not showing they care enough about prospects after the sale.
We are all guilty of it at times.
The best way to keep in touch consistently is to automate the follow up process. Let your past clients know we care about them more often than when you want them to buy something.
Emails don't work for referral follow up on their own because they get blocked quickly. It's easy to become an email pest instead of a welcome inbox guest.
The best way I've found to gain referrals is through human touch interactions.
Here's a powerful video that offers a solid idea on how to automate a personal referral system quickly and inexpensively.
Check it out at http://tinyurl.com/3enroa
