When it comes to learning more about something, like list building, the big question comes up, “Who do you listen to and observe.”
Most people know that the best way to learn something is to model someone who is successful at doing what you want to do.
The problem is that takes effort and patience so many people do not want to go down that path.
As part of a Mastermind group I belong to, we are exploring the list building question. What are the options in learning list building and who should you model if you want to build a huge list?
In thinking about it, there are two types of people you can listen to.
1. The Internet marketers who are selling a list building product.
2. People like Seth Godin, David Meerman Scott and Michael Gerber, for example, who are on a mission to change the way business owners think and do business.
These people are looking to improve and challenge existing business building, marketing, selling and communication practices. They are helping people create meaning and true value in a business world gone a bit haywire.
Personally, I’m going with option 2. Seth Godin, David Meerman Scott, Michael Gerber and many other “mission marketers”.
They are walking the walk and living their philosophies every day.
While I know the Internet Marketers are well intended, they know the secret of information marketing. That secret is, sell something, keep offering more to the same people, and sell them more.
They same people keep buying because they think they will learn a secret that will change their results quickly.
I guess I’m just sentimental when it comes to marketing. I enjoy watching marketers on a mission so much more.
Who do you tend to listen to when wanting to learn something? The comment line is open. Just click the "Comment" link at the bottom of this message.
