Communication is a great way to take part in the conversation going on in your clients and prospects mind. When your category comes up in these internal conversations, you want to achieve top of mind awareness in your business category.
Here’s how to easily create a weekly newsletter communication to send to your clients and prospects.
First realize that when it comes to your business, you know more than 98% of everyone else.
Talk about things you know. Start by writing down 3-major points about your product or service. Focus on ideas that help other people achieve what they want out of life or business.
Next, create 3-subpoints that reinforce the 3-main points.
Once you’ve completed these two steps, all the major creative thinking is done. Now all you have to do is “fill in the blanks” to complete your article.
Then manage the task every week.
Consider ideas that you want to write about during the week.Write down ideas in a notebook, journal or even your database or time planner as they come to you.
Set a time limit. Set time aside a specific amount of time every week to create your outline and write the article.
If you can’t seem to sit down at the keyboard to write your article, try writing on a legal pad using a favorite pen. My client, author, B. L. Hyde wrote her book, We the People, on legal pads while having breakfast at her favorite diner and while waiting for appointments.
If writing on a keyboard or longhand is a challenge then just simply talk. Get a digital recorder, talk about the idea you would like to share and send the recording to http://www.idictate.com/ for transcription.
Once you have your words on paper, you can either edit it yourself or use an editor or virtual assistant to do the article creation and final formatting for you.
Communicating your business ideas and expertise consistently increases your value in the minds of clients and prospects. Articles (known as "content") also begins to position you as a “Thought Leader” in your business category.
