Marketing is difficult for many business owners for one simple reason. They don’t know what to market. Many think the features of the offering makes their business unique.
Unfortunately, features do not make a business unique. In fact, it’s quite the opposite. When comparing one business over the other, features make a business appear to be pretty much the same as everyone else.
There are only 3-things that every business needs to market to be successful. They are:
1. Your talent for the business you are in.
2. The unique insider knowledge you possess that gives your clients an advantage over their competition.
3. The value you’ve created that helps your clients gain what they want.
Weave those elements into a compelling story. Then simply tell that story consistently to a group of people who have reason to care.
