I enjoy playing golf as a way to take my mind out of the day-to-day world once in a while.
While I'm not a equipment junkie, nor am I a Tiger Woods wanna be, I do enjoy watching how golf companies market their products.
One of the latest trends in marketing is content and storytelling. Nike did a great job of telling the story of a new putter they came out with.
On page 128 of the most recent Golf Magazine, there is a double page spread about Nike’s efforts to develop products that improve performance by blending into their scenery.
It made me go to the store and check out their new putter. While the putter didn’t really measure up for me personally, the Nike story definitely got me into the store.
Telling stories that your clients can relate to definitely works. Once they get their, the product has to measure up or there is no sale.
Check out the Nike example and try storytelling for your business.
