Author Seth Godin is famous for saying, “Small is the new big.”
As a small business owner or Solopreneur, you are the future of the American Economy. You are one of the brave pioneers, in the trenches of entrepreneurial activity, building success in a business of your own creation one day at a time.
Big companies with huge start-up costs are out. Anyone with talent and ideas, who is passionate and determined, can succeed in the future world of business.
All you have to do is channel your passion to create a value that makes a difference in the lives of other people. Then spread the word aggressively.
Small business success depends on a few simple principles
Principle One: Create a value that makes a difference in the lives of others. Don’t sell widgets or services. Sell the value they provide.
Principle Two: View your business from the client’s perspective.
Principle Three: Communicate to groups of people who have reason to care consistently.
Principle Four: Be passionate and determined. Focus on spreading the word about the value you offer every day.
Talented small business owners and Solopreneurs are primed to accept their place in business history. You are expanding the economy and creating a bright future for our children and grandchildren.
It’s a new paradigm called living life on your own terms. Thank you for your courage and commitment to changing the world, one created value at a time.
