Fnding time to attract prospects into your sales pipeline consistently is among the most important and the most often overlooked task in building a business.
The Secret is to Keep it Simple
1. Delegate tasks you can’t or don’t want to do yourself.
2. Hire experts to help you whenever possible
3. Understand that marketing is not sales. Marketing attracts clients. Sales turns attraction into money.
4. Make sure one person in your company is assigned as the designated marketer. Give that person the time they need to do the job.
5. Do one thing every day that is marketing related. Consistency is the key.
6. Spend 60% of your marketing time reaching current and past clients.
7. Remember, marketing is most successful when you do simple things consistently.
