For many people in small business, creating sales is often a chore akin to doing taxes. It HAS to be done, but you sure don’t like it.
There are three primary reasons why you dislike sales
1. You have no system to follow. You are forced to wing it every day. This leads to overwhelm and confusion.
2. You have not found (or you lost) the passion, value and monetary worth other people find in your work. You are hesitant to tell more people about your offer out of fear.
3. You do not have a well-defined, well-articulated offer to sell. This leads to both confusion and fear. You are confused about what to say and fearful the person you are speaking to will reject you.
Develop an offer that is based on a value that your best clients gain.
Touch your prospects a minimum of seven times. The majority of your competitors stop after one or two contacts. You'll win the competitive game by touching seven times.
Put your entire sales process into an easy to follow strategy that you follow everyday.
The result will be a full pipeline of qualified prospects that values what you offer.
