There is one major reason the majority of marketing fails. That reason is because the marketing effort never gets completed. It never gets off the ground.
Good intentions are one thing. Getting your marketing on the street is another.
Here’s the formula to follow:
1. Understand your target audience
2. Pick just one target.
3. Make your communication to that niche personal and relevant.
4. Ask permission to send your marketing message. Permission makes personal and relevant messages anticipated, leading to higher acceptance.
5. Follow up your message with an offer to buy.
When marketing is put on a back burner, sales suffer. In extreme cases, businesses fail. All because marketing never got done.
