Dave Barnhart of www.BusinessBloggingPros.com shares these insights.
“If you are not using social media to converse with your clients then you are already behind the power curve.”
What is social media? Social media encompasses blogs, bookmarking sites, mySpace, YouTube, forums, and almost any website containing user-contributed content.
Why should you be interested?
Because one kid in Iowa with a blog and five readers can ruin your company, that’s why.
Because our markets are smarter than we are, that’s why.
Because a small company can gain a reputation that large organizations with millions to spend on marketing would be hard pressed to create, that’s why.
Social media as a business tool is a new concept and so it is natural to be uneasy about it. A professional journalist recently told me that not long ago he and his colleagues actually feared it.
The reason for this fear and discomfort is that it is a disruptive force, upsetting the old order. Every entrepreneur knows however that disruption provides opportunity.
This is just an excerpt of Dave's full article. Visit the Creating Words That Sell Web site for the full posting.
