I received 2 offers to buy things today.
One was a 4 page fax (pictured on the right). It was not relevant, it was not anticipated and obviously it was not welcome.
It was the kind of promotion that was very memorable, in a negative sort of way.
Then, later in the day I received a lumpy letter in the mail.
It also was not relevant or anticipated. It was however very personal. It was also memorable and I’d like to acknowledge Mike Adler, the owner founder of Myron, the Leader in Personalized Business Gifts.
Nice job Mike. Now we know why you’re the leader.
You understand that you can interrupt me, show me the value of what you have to offer, make it personal to me and get a great response. Visit Mike and Myron at www.myron.com
What did we learn from all this?
You have to interrupt to get attention sometimes.
BUT when you demonstrate value, you get a great response.
As opposed to when you send a 4-page fax before finding out if I am even interested in what you have to offer. Permission can make you memorable. But hey, so can a nice 
pen with my companies name engraved on it.
